Unlike most street art, INSA‘s murals weren’t made to be seen in person – they’re best viewed online. That’s because the UK-based artist painstakingly paints, photographs and re-paints each of his works several times over in order to create these amazing animated GIF images.
Each piece is created with movement in mind, with the artist envisioning the final animated result as he paints each step. What looks like a relatively ordinary mural when passed on the street becomes mesmerizingly kinetic when seen as a final work of art.
In an interview with Adobe, INSA says “I realized I was viewing more paintings online than in real life, the majority of art I was accessing was on the internet. Whether that was street art from around the world, or exhibition openings on blogs, and it disheartened me a little, because although it was great to be able to see so much work, I realized this was never the way the artist would have intended for their work to be seen. So I thought an interesting way to play with this idea was to create art specifically to be viewed online: to the point that you could not actually see it in reality. So, in fact, the internet becomes the best viewing platform for the work.”
Each piece is created with movement in mind, with the artist envisioning the final animated result as he paints each step.
WORLD’S LARGEST GIF
Pioneering the art of combining animated GIFs and graffiti (known as GIF-iti), UK-based artist INSA recently took things to a cosmic level with a project down in Rio de Janeiro. Backed by a team of 20 painters and armed with a satellite 430 miles above the Earth, the artist created what Mashable says is the world’s largest GIF.
“I was approached by Ballantine’s who asked if I had any crazy ideas for pushing my work to another level,” INSA told Mashable in an interview. “I said I want to paint something big enough to be seen from space and to animate it.” With the company’s support, lots of paint, and six days worth of work, he was able to make that crazy idea become a reality.
“It seemed a shame the level of work that was going into something that was only going to be seen as a small image online,” said INSA, “but then I just thought why not make the Internet, and those few images, the best way to view my work – even make it the only platform for seeing the final work…GIFs are the ultimate internet fodder.”
The cool video below shows the artist’s process of mapping out each painting and executing his plan in a short window of time.